Coach Play Singapore Shophouse celebrates its first anniversary with a spring glow-up

Discover New York City’s vibrant spirit right in the heart of Singapore at Coach Play Singapore Shophouse, located at 5 Keong Saik Road. Celebrating its first anniversary, the immersive concept store is embracing the energy of the season with a dazzling transformation.

With an emphasis on vivid colours and innovative concepts, the Spring Experience at Coach Play Singapore Shophouse is where you can refresh your wardrobe and enjoy a retail and dining experience that will delight and inspire you and your fashion-forward friends.

UNVEILING TIMELESS APPEAL 

Step into a world where the iconic Coach Tabby bag reigns supreme, particularly the new Quilted Tabby that has recently taken social media by storm. 

The revamped ground floor now hosts the dedicated Coach Tabby Shop, dressed in this season’s signature hue: Canary yellow. Within this bright and plush quilted space, a curated array of handbags awaits, including pieces that reference archival 1970s designs alongside fresh picks from the Spring 2024 collection. 

Taking centre stage is the Denim Quilted Tabby, featuring the classic silhouette but with a contemporary twist. Crafted from sustainable materials, this bag not only complements your style but supports eco-conscious fashion choices. Adding to the season’s allure, other ready-to-wear items feature the house’s new daisy motif, encapsulating the essence of spring with youthful energy and charm.

REIMAGINING THE CLASSICS 

Just as nature revives itself each year, Coach Play Singapore Shophouse incorporates this theme of renewal in its exclusive Coachtopia Room. Situated on the second floor, this area reflects the sub-brand’s dedication to circular craft and collaborative creativity. 

Coachtopia transforms existing designs into limited-edition pieces, ranging from upcrafted and upcycled handbags, backpacks and totes to contemporary accessories and ready-to-wear pieces.

The Spring 2024 collection presents new iterations to the classic Ergo and Wavy Dinky Bags in seasonal colourways. These pieces, exclusive to Coach Play Singapore Shophouse in Southeast Asia, offer visitors the opportunity to own the latest coveted hues. 

For a deeper appreciation of craftsmanship, the Coach Vintage store on the same floor showcases archival styles and rare vintage bags. This is Coach’s first and only vintage store in the world, providing a unique opportunity to connect with the brand’s long-standing heritage.

Many fell in love with the world’s first Coach Cafe when it launched last year, but even more adored the brand’s T-Rex mascot, Rexy. This year, in honour of Coach Play Singapore Shophouse’s first anniversary, merchandise adorned with the playful “Rexy’s Bites” print is now available, only in Singapore.

CONNECT, CREATE AND CELEBRATE

Having established itself as a photogenic hotspot, Coach Cafe offers an ideal setting for a mid-shopping respite where you can indulge in waffles, desserts and milkshakes with friends, or capture an IG-worthy photo with your latest purchase.

The Immersive Room on the third floor spotlights the house’s latest campaign Find your Courage, which celebrates personal expression through fashion, featuring virtual digital creator imma as she engages with members of the Coach family. Notable figures include Chinese actress Wu Jinyan, American rapper Lil Nas X and Japanese model Koki, each sharing their stories of courage. 

In the same spirit of personal expression, Coach Play Singapore Shophouse also hosts speciality workshops designed to spark creativity and refine craftsmanship. From sustainable floral arrangement sessions with botanical design studio Echevaria.co to DIY coaster making with artisanal eco-crafts maker Brambe, these experiences promise a rewarding journey of creative exploration.

Immerse yourself in a spring experience that goes beyond shopping at Coach Play Singapore Shophouse.