Immerse yourself in the beauty of the French Riviera with FRED

With its sun-drenched shorelines, glittering cerulean waters and sprawling boulevards, the French Riviera has long captured the imagination of artists. Painters such as Henri Matisse, Claude Monet and Pablo Picasso, along with filmmakers like Alfred Hitchcock and Agnes Varda, have all found inspiration in its beauty.

This sunlit slice of the Mediterranean also made an indelible impression on Fred Samuel, who founded his namesake jewellery house in 1936. The French maison’s latest campaign, The Sunshine Jeweler, pays homage to its founder’s lifelong fascination with the south of France, capturing the region’s joie de vivre and showcasing FRED’s signature creations in all their splendour.

CLASSIC PIECES FOR ALL OCCASIONS

Many of FRED’s designs draw inspiration from nautical elements. The unisex Force 10 collection, for instance, derives its name from the Beaufort scale, which is used to measure wind strength.

At the heart of the collection is the Force 10 bracelet. Created in 1966, the bracelet is available in various models. One is fashioned out of 18K white gold and baguette-cut diamonds. Another is crafted with a sturdy navy-blue cord and a diamond-encrusted 18K white gold buckle, providing an eye-catching contrast of materials.

Another iconic piece is the Chance Infinie Crazy 8 ring, part of a collection that celebrates the strength and grace of femininity. The ring features an 18K pink gold band decorated with 180 brilliant-cut white diamonds and a striking pear-shaped white diamond as the centrepiece. Its soft, subtle curves are inspired by the lemniscate symbol – a sign of infinity.

Also spotlighted in the new campaign is the Pretty Woman collection, which pays tribute to the cult-favourite film starring Julia Roberts and Richard Gere. In the movie, the leading lady wears a necklace of hearts set with diamonds and rubies from FRED, which was later named Pretty Woman. Since then, the Pretty Woman collection has become an integral part of the maison. Featuring an assortment of bracelets, rings and cuffs, each piece showcases a distinctive heart silhouette and is a modern expression of love in all its forms.

A standout item in the collection is the Pretty Woman necklace with a reversible heart-shaped design crafted in 18K pink gold. One side is fully paved with brilliant-cut white diamonds while the other is half-paved with the same precious stones, offering versatility for both formal and casual occasions.

ELEGANT DESIGNS FOR DISCERNING TASTES

Beyond timeless designs suited for everyday wear, FRED has an extensive array of high jewellery for those with a penchant for intricate statement pieces. A good place to start is the unisex Monsieur Fred Inner Light collection. Named in honour of the maison’s founder, it reflects both his luminous personality and the integral role of light in shaping his creative process.

The iridescent Soleil d’Or Radiant Energy ring is designed to encapsulate the beauty of the sun setting over the ocean. Baguette- and brilliant-cut diamonds follow the softness of the ring’s asymmetrical broken lines, with a dazzling 2.55ct yellow diamond taking centre stage.

Another unique item in the collection is the Pain de Sucre Joyful Attitude necklace. Recalling the beauty of the Mediterranean Sea, it’s adorned with a mosaic of precious, fine and ornamental stones including aquamarine, turquoise and lapis lazuli, yielding opalescent shades of blue as it catches the light.

Those seeking a more elevated look will be drawn to the Force 10 Winning Spirit transformable earrings and necklace from the Monsieur Fred Inner Light collection. These pieces showcase an oversized version of the hallmark Force 10 buckle crafted from a solid block of aquamarine and embellished with the brand’s proprietary 32-facet hero-cut diamond, evoking the graceful form of a boat sail. The ensemble is elegantly finished with white gold, sapphires and brilliant- and square-cut diamonds.

Be it versatile creations suited to everyday wear or showstopping pieces for special events, FRED’s jewellery illuminates life’s quiet moments and memorable occasions.

Learn more about FRED’s jewellery collections by visiting the FRED website or its boutique at The Shoppes at Marina Bay Sands, #B1-115.