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Ready yourself: It’s that time of the year for the biggest deals with Prime Day on

Plus, your S$2.99-per-month Prime membership comes with tons of perks, and new members will enjoy extra bonuses.

Ready yourself: It’s that time of the year for the biggest deals with Prime Day on

With discounts running across every category, everyone can get in on some prized deals on Prime Day. Photos:

If you’ve been holding out for a great deal, you don’t have to wait much longer. Prime Day, Amazon’s biggest global annual sale, is here again, and Singapore shoppers can access the deals on

Amazon is already known to be a veritable gateway to daily necessities at everyday low prices. With its Prime Day deals going live from Jul 12 to 13, Amazon looks set to offer even more bang for your buck.

With deep discounts running across every category, everyone can get in on some prized deals. Parents can find extra savings off toys, baby gear and necessities, while those on hybrid work modes may want to snag that tech gadget to upgrade the work-from-home experience. You can even stock up on toiletries and groceries.

To enjoy Prime Day deals, sign up to be a Prime member with a 30-day free trial and unlock exclusive perks. Get access to thousands of movies and TV shows on Prime Video, same-day delivery on eligible items, two-hour scheduled delivery for your groceries with Amazon Fresh – all delivered to your doorstep, and more.

PREPARE YOURSELVES’s massive inventory means you’re certain to find what you need, or want. During Prime Day, thousands of deals will be up on the site for you to snap up.

If you’re after a new gadget, there’s plenty on offer from the PC & Electronics department. Acer is taking S$80 off selected purchases from S$800, and S$200 off with purchases from S$1,500. There’s 25 per cent off select monitors as well, including the Nitro XZ342CU P 34-Inch Curved Gaming Monitor. Audiophiles will be delighted with 20 per cent off items from Sony, including its WH-1000XM4 Wireless Noise-Cancelling Headphones and WF-C500 Truly Wireless Headphones. There’s Bose, too, with its QuietComfort 45 Headphones, Sport Earbuds and Smart Soundbar 700 at a generous 30 per cent discount. Other brands to look out for include SanDisk, Western Digital, FitBit and Singapore’s own Razer.

Need some assistance with your chores? Zip up dust balls and more with SharkNinja’s powerful Shark Wandvac System cordless hand vacuum. Or add some automation with the S7 Robot Vacuum and Mop from Roborock – all at 40 per cent off.

With social events returning, stay on top of your grooming game with popular products in the beauty department. Get those pearly whites with automatic toothbrushes from Oral-B at a whopping 50 per cent discount, or stay radiant with La Roche Posay, which uses thermal spring water and antioxidants like selenium to boost facial regimes. Enjoy 40 per cent off selected items from this French beauty brand.

Everyone in the family deserves something for Prime Day, and the little ones are no exception. Receive S$10 off with a minimum spend of S$50 across selected items from Barbie and Fisher-Price, or enjoy discounts of 25 per cent and more from the likes of Hasbro Gaming, Play-Doh and Marvel. Big fan of Lego and Mattel? They’re having 40 per cent off a select range, including hot items such as the Harry Potter Hogwarts Wizards Chess Set and Flower Bouquet from the Botanical range.

What’s more, you can easily stack discounts across all categories when you pick up multiple items. For Books and Toys, receive discounts of up to 40 per cent when you buy three select items. Under Electronics and PC, there are three-for-two offers – a boon for gadget fiends. Across Baby, Beauty, Health and Personal Care, one enjoys an additional 30 per cent discount when you buy a bundle of three.    

Prime Day is also the time when Amazon celebrates small businesses. Show your support with apparel vouchers from GINLEE Studio or practise self-care with therapeutic massage tools like the Snailax Portable Shiatsu Massager with discounts hitting 30 per cent. Support local entrepreneurs with quality buys that range from Epitex bedding to diffusers and candles from Pristine Aroma.

Getting in on this hyperlocal collaboration is Ya Kun Kaya Toast. From now till Jul 13, get a S$5 voucher when you buy a value set meal at Ya Kun Kaya Toast outlets in Singapore, excluding outlets at Changi Airport Terminal 1 and 3, and Takashimaya (while stocks last; terms and conditions apply). 


It’s prime time to sign up for an Amazon Prime membership – for new members, you don’t even need to pay. Experience all the perks of membership with a free sign-up to a 30-day trial, and thereafter, continue for just S$2.99 per month.

To welcome new members, there are bonus deals waiting in store for a limited period. Place your first order on and apply the promocode NEWBIE for an instant S$10 off a minimum purchase of $$50. If you’re making your first app purchase, use PRIMEDAY15 to get S$15 off. And you can shrink your grocery bill with Amazon Fresh by keying in FRESH20 to receive S$20 off a S$70 spend.


Newbies enjoy all the perks existing members have, including unlimited 1 per cent off all orders when you pay by PayNow, or an S$8 gift card for a S$100 spend when you check out with a Citi, DBS, Amex, OCBC or HSBC card. An gift card makes for a thoughtful present, especially when you can throw in more value with an S$8 bonus on a S$60 card.

For a limited time, using specific bank cards will be extra rewarding. Spend a minimum amount (S$120 for Citi, HSBC or UOB; S$180 for DBS or POSB) and receive an gift card (S$8 and S$10 respectively) in return. also hosts timed events like the 6:6 calendar sales day and year-round flash promotions. As an Amazon Prime member, you’ll get first dibs on such events. Additional perks include free and fast shipping, and a subscription to Prime Gaming and Prime Video, where one can watch Amazon Originals like The Wheel of Time and The Boys. At a fee of S$2.99, you’ve definitely scored the best deal on the site.


In celebration of the annual event, is throwing a party in the city. From Jul 9 to 10, the Prime Day Pit Stop will take place at the event space at Suntec City outside Esplanade MRT Station Exit A. From Jul 12 to 13, the event will be held at the entrance of Ocean Financial Centre.

Kids and adults alike can challenge themselves with games like Hang In There, a pull-up station, or try their luck at nabbing vouchers at the cash grabber box. Got a good throwing arm? Then give the cornhole game a go. We recommend you practise as there’re lots of prizes up for grabs.

Join Prime to enjoy the benefits on and save more on Prime Day.