One F&B boss supports new generation of young hawkers by funding their business expansion
Owner of Hainanese cafe chain The Hainan Story, Lem Cheong, financially backed the millennial hawker running Aw’s Signature Minced Pork Noodle and the third-generation owner of braised duck specialist Yu Kee to open outlets at a newly revamped Woodlands coffeeshop.
It isn’t easy being a hawker – adding to the struggle with long hours, laborious work and demanding customers, these food sellers also have to grapple with keeping food prices low amidst manpower shortages and ever-increasing rent hikes.
The stoic pioneer hawkers feel the pain, and the young hawkers, possibly even more so. Educated and ambitious with wide-ranging career opportunities, they chose to enter the hawker trade to continue their parents’ business legacy, or to fulfill a passion to work in the food industry.
Which is why one F&B boss decided to fund two millennial hawkers to open outlets and expand their businesses. Terence Aw, 39, runs the popular Aw’s Signature Minced Pork Noodle at Tanglin Halt Food Centre, and Eunice Seah, 38, is the third-generation owner of Yu Kee House Of Braised Duck.
Their new outlets are all located at a newly revamped coffeeshop at Blk 326 Woodlands St 32, which officially opened on Sunday (May 26).
“We supported them to open their stalls in Woodlands, because we felt they are hardworking young people. We aim to help them, or else there won’t be another generation of young hawkers,” Lem Cheong told 8days.
The 43-year-old is the owner of Hainanese cafe chain The Hainan Story, which currently has four outlets including a bakery concept. Cheong, who was already acquainted with the millennial hawkers before this, saw that they were “very serious about food, and we share the same passion for local food”.
His company helps the young bosses with the setup costs for opening a new staff-run stall, and takes a percentage of the profits in return. “We support them financially, but they run the business,” Cheong said.
Aw’s Signature Minced Pork Noodle’s owner Terence Aw used to be an investigation officer in the Singapore Police Force before he opened his bak chor mee stall in 2016 with his wife, Jesline Chua. Back then, he told 8days: “I was in the force for 10 years before I resigned. I had enough of being in a uniform and wanted to go out and see the complicated world.”
Business is brisk and he often has a queue for his lard-slicked noodles with unique braised pork, fish maw and curry chicken wing toppings. But funding a business expansion is challenging, as hawkers often operate with very lean profit margins.
“I have actually known Lem for quite a while. Recently we caught up again and he asked about my stall and whether I had any plans for expanding. I then explained to him my difficulties, and he just said he wished to help me to expand my business as he has always wanted to try helping local young hawkers,” Aw said.
At his new Woodlands outlet, his Signature Noodle is priced at S$7.80 (small) and S$9.80 (large), and comes with toppings like abalone, prawn and braised pork. There are also options like Fish Maw Bee Hoon (S$5.80/S$7.80), Fishball Noodle (S$4.80) and Braised Pork Noodle (S$5.80), all offered with a choice of dry or soup.
Yu Kee House Of Braised Duck’s third-generation owner Eunice Seah, 38, operates her Woodlands stall under the name Duck Generation3.
It serves the same dishes that her family business is known for: Braised Duck Rice (from S$5) with braised tau kwa and egg, Duck Noodle (S$4/S$5), Braised Pork Rice (S$5) and Kway Chap (S$5; S$8.50 with duck meat).
Now, you may have seen Yu Kee restaurants in malls, but those were opened by Seah's uncle. The famous family business, started by Seah’s grandparents, split into two separately-run but same-named brands in the early 2000s. Seah’s uncle branched out with his own chain bearing the same name, while her parents continued running the original business.
According to Seah, her family is on good terms, and simply stay in their own lanes with their respective businesses. Customers can also differentiate the two Yu Kee brands by noting one subtle detail: The mall staple Yu Kee has black staff uniforms, while the other mainly coffeeshop-based chain has green staff uniforms.
While there are currently no definite plans to fund more young hawkers, Cheong said it is still a possibility. “We will continue to work with young and passionate people,” he shared.
Aw’s Signature Minced Pork Noodle & Duck Generation3’s Woodland outlets are at Maxim Stars Coffeeshop, Blk 326 Woodlands St 32, Singapore 730326. Open daily 6am-7pm (Aw’s Signature) and 8am-9.30pm (Duck Generation3).
This story was originally published in 8Days.
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