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2019 Oscar ratings increase from record lows of 2018 to hit 29.6 million

There was a 3.1 million viewer increase between the 90th and 91st Academy Awards, breaking a four-year streak of declining ratings.

2019 Oscar ratings increase from record lows of 2018 to hit 29.6 million

The Oscars are the climax of Hollywood's awards season (Photo: AFP/Christopher Polk)

Even without a host, the 2019 Academy Awards bounced back from last year’s record-low numbers, averaging 29.6 million viewers in the US yesterday (Feb 25), according to The Hollywood Reporter.

There was a 3.1 million viewer increase between the 90th and 91st Academy Awards, breaking a four-year streak of declining ratings. 

However, this year’s viewership numbers are still the second-lowest on record in the history of the Oscars. Prior to 2018, the previous low was 32 million viewers in 2008.

Last year’s awards show hit an all-time low of 26.54 million viewers, while scoring a 6.8 rating in the 18 – 49 demographic. This year’s show drew a 7.7 rating in the same age group.

Awards shows remain one of the few must-see live events in the US and their ratings are closely watched by advertisers as streaming shows, movies and other content compete for watchers' attention. Though dwarfed by the Super Bowl, the Oscars are often one of America's most watched non-sporting events.

Yesterday’s broadcast clocked in at 3 hours, 13 minutes, according to Nielsen, some 41 minutes shorter than last year's show. Along with not having a host, the show did not feature any montages or mid-telecast comedy bits. 

Green Book was named Best Picture at this year’s awards, in a surprise victory over Netflix's Roma, during a ceremony filled with diversity and historic wins. Netflix's Roma, helmed by Best Director winner Alfonso Cuaron, was a favourite to win the top prize, having won the big award at both the BAFTAs and the Critics’ Choice Awards. 

Britain's Olivia Colman won a surprise best actress Oscar for her clever performance as an ailing, petulant monarch in historical film The Favourite. It was the first Academy Award nomination and win for Colman, 45, who is considered one of the most beloved and prolific actresses in British television. Her shock win leaves Glenn Close without an Oscar after seven nominations. 

Source: CNA/gl

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