BLACKPINK smashes records by BTS and Ariana Grande with Kill This Love music video
The K-pop girl group will play the Coachella Music Festival in California next week.
South Korean girl group BLACKPINK have returned with their long-awaited second EP, Kill This Love.
Fronted by their lead single of the same name, the five-track EP was released at midnight in South Korea on Friday (Apr 5). The EP arrives just one week before the quartet are due to perform at the 2019 Coachella Music Festival in California, the first K-pop girl group to do so.
Featuring heavy brass and drum lines, the song could serve as an explosive set opener at Coachella. The video features the girls with a variety of weapons, ranging from a speeding car to a giant hunting trap.
The music video to Kill This Love surpassed 10 million views on YouTube in four hours and 13 minutes, beating BTS’ record set with the release of IDOL last August by just three minutes, reported K-pop news site Soompi.
The video also beat out Ariana Grande’s Thank U, Next music video record by reaching 1 million likes on YouTube in 30 minutes, some 40 minutes quicker than Grande’s feat.
This is the group’s first new release in nine months since their worldwide hit DDU-DU DDU-DU last June. Prior to Kill This Love, the group had released just nine songs across various mini-albums and extended plays.
In October, BLACKPINK featured on British singer Dua Lipa’s track Kiss And Make Up. Last November, BLACKPINK released an album of their songs performed in Japanese.