Blackpink member Jisoo's new Netflix K-drama has Jay Park, Lee Jae-wook and more as her virtual boyfriends
Boyfriend On Demand is an upcoming South Korean romantic comedy series on Netflix, starring Blackpink member Jisoo.
Boyfriend On Demand stars Blackpink member Jisoo (left) and will have appearances from many popular celebrities, including rapper Jay Park (right). (Photos: Netflix)
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If you’re a fan of K-drama leading men, be sure to tune in to the upcoming South Korean rom-com Boyfriend On Demand for a visual buffet featuring some of the biggest stars in Korean entertainment.
Premiering on Mar 6 on Netflix, the series stars Blackpink member Jisoo as Mi-rae, a tired webtoon producer who escapes into a subscription-based virtual dating simulation programme, Boyfriend on Demand, that offers custom-made fantasy scenarios tailored to each user’s ideal type.
As revealed in a trailer released by Netflix on Thursday (Feb 19), the virtual boyfriends in Boyfriend On Demand will be played by a slate of familiar faces: rapper Jay Park, Alchemy Of Souls star Lee Jae-wook, Dear X actor Kim Young-dae, S Line star Lee Soo-hyuk and actor Seo Kang-jun.
Each "boyfriend" comes with a distinct personality and backstory – from Lee Jae-wook as a swoon-worthy doctor in a medical drama scenario to Lee Soo-hyuk as a princely character.
In a statement, director Kim Jung-sik shared: "One of the most appealing points of Boyfriend On Demand is that the main character experiences different romantic relationships with various individuals, in diverse settings and universes, all within a single series. As such, viewers can enjoy a wide spectrum of romantic comedies.
"I focused most on portraying the many charms Jisoo has in the most versatile way possible. To do this, I used different occupations and added subtle variations to her character in the virtual world so that her acting style would feel distinct from Mi-rae in reality."
Boyfriend On Demand is one of the many new Korean programmes that Netflix subscribers can look forward to in 2026, which also includes the period drama Tantara – the first-ever onscreen collaboration between South Korean heavyweights Gong Yoo and Song Hye-kyo.
