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BTS performs on SNL to low ratings, to perform with Halsey at Billboard Music Awards

The K-pop group is riding on the high of their album release weekend, with Map of the Soul: Persona available since Friday (Apr 12).

BTS performs on SNL to low ratings, to perform with Halsey at Billboard Music Awards

K-pop sensation BTS. (Photo: Facebook/BTS)

BTS are having quite the album release week. Since dropping Map of the Soul: Persona on Friday (Apr 12), the K-pop sensation has performed at Saturday Night Live and teased yet another major US performance.

During their appearance on Saturday Night Live as musical guest (Apr 13), BTS announced that they will perform new single Boy With Luv together with Halsey at the Billboard Music Awards happening May 1 (May 2 Singapore time), reported Billboard.

On the US comedy show, BTS performed the single without Halsey, along with their 2017 track MIC Drop.

Their star power did not translate well onscreen for the US, however, as SNL logged its season low and a near series low for the show, reported Deadline. 

Hosted by Emma Stone, last Saturday’s episode, averaged a 3.9 Live+Same Day household rating in the metered markets, and a 1.5 adults 18-49 rating in the markets with local people meters, down from 4.4 and 1.7 the week prior, which featured host Kit Harington and Sara Bareilles.

For all the K-pop hype surrounding BTS and Blackpink, SNL’s numbers could hint at a fanbase that still primarily resides outside of the US. With SNL blocking YouTube access to their official video of BTS’ performance in select countries outside of the US, the South Korean group may have experienced a disconnect with fans from Asia.  

BTS drew the loudest cheers with their performance at the BBMAs last year, where they also won in the fan-voted Top Social Artist category, beating out US names like Justin Bieber, Shawn Mendes and Ariana Grande.

In addition to the fan award, BTS are also nominated in the musical category of Top Duo/Group this year. The nomination should translate easily into a win for the K-pop septet, with Billboard unlikely to court the wrath of the BTS ARMY fanbase by picking Imagine Dragons, Maroon 5, or any of the other nominees.

Before the release of Map of the Soul: Persona last Friday, pre-orders for the seven-track album reached 3.07 million. Upon release, the album sold more than 1.6 million copies within the first 24 hours, making it the best-selling album of the year in South Korea so far.

Source: CNA/jv