Diana Ser and hubby James Lye launch campaign to help Singapore’s vulnerable
Ser and PR veteran Jansen Siak have kicked off #ShowWeCareSG, and have enlisted Singapore celebrities to help raise money for Com Chest’s Invictus Fund during this COVID-19 crisis.
These are unprecedented difficult times and the disadvantaged amongst us are the most vulnerable. If you’re coping relatively fine during this coronavirus crisis, here’s how to help those who aren’t.
TV presenter Diana Ser and public relations veteran Jansen Siak have kickstarted #ShowWeCareSG, a new charity campaign to raise money for the National Council of Social Service’s (NCSS) Invictus Fund.
The fund, which is set up via NCSS’ fundraising and engagement arm Community Chest, will channel all donations to 80 social service agencies that deliver critical services to vulnerable groups in the community.
The beneficiaries will include the elderly, families in need, children with special needs, youth-at-risk and persons with mental health conditions or disabilities.
Besides raising money, the organisers hope to rally Singaporeans to act “so that no one is left behind,” said Ser.
“Truth is, the least privileged are often the ones who are the hardest hit,” she told CNA Lifestyle.
Siak and Ser – along with her husband, former Mediacorp actor James Lye – have all donated their S$600 government payout. The trio hopes this will spur on those, who can comfortably afford to, do the same.
“When I was young, I witnessed my mother crying and when I asked why, she said she only had 10 dollars to feed me and my two siblings for the week,” shared Ser.
“I kind of know what it is like when the family is trying to make ends meet. I hope this fund raising can help vulnerable Singaporeans such as the low income, the elderly and people with disabilities.”
Siak and Ser have reached out to 80 local celebrities and personalities to help spread the word, including Fann Wong, Christopher Lee, Stefanie Sun, Sharon Au, Yeo Yann Yann, Michelle Chia, Cynthia Koh, Andie Chen and Yoyo Cao.
Siak said that the pair chose NCSS’ Community Chest because the Invictus Fund was a great match for their cause.
“We went for it, given that it is a new fund that needs more awareness and support for,” he said.
Added Ser: “Giving.sg also offers a free platform for fund raising. This means 100 per cent of the donations go to charity, which is a very important consideration for us.”
Visit http://www.giving.sg/campaigns/_showwecaresg if you would like to donate. The #ShowWeCareSG campaign will run until May 14.