Mattel releases its first Diwali Barbie, already sold out online
Created in collaboration with popular Indian fashion designer Anita Dongre, Diwali Barbie is decked in an intricate lehenga with golden bangles and earrings.
Diwali Barbie is already sold out online. (Photos: Mattel Creations)
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For the first time ever, American toymaker Mattel has released a Diwali Barbie – just in time for Deepavali. Created in collaboration with famous Indian fashion designer Anita Dongre, Diwali Barbie sports an intricate lehenga and golden bangles and earrings.
The doll was released on Oct 3 via the Mattel Creations website and could only be purchased by Barbie Signature members. The doll, which retails for US$40 (S$52), is already sold out online.
According to Singapore news outlet The New Paper, only 50 sets of Diwali Barbie will be brought to Singapore.
CNA Lifestyle has reached out to Mattel for comments.
The reception towards Diwali Barbie has been overwhelmingly positive, with praise given towards its inclusivity and representation of Indian culture.
A fan wrote: "When you grow up playing with Barbie dolls and then see your roots and culture in the same doll that you love, it's like a complete circle."
In a statement on her social media pages, Anita Dongre spoke about her experience of designing Diwali Barbie, saying: "Designing the Barbie Diwali doll has truly been a fun and fulfilling experience. This Barbie Diwali doll represents the fashion-forward modern woman, who wears India on her sleeve with pride.
"I’m honoured for this opportunity to represent contemporary Indian fashion on a global platform and hope that it inspires kids across the world to connect with their culture and heritage."
