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You just might see more of Hong Huifang in shows in China, Hong Kong and Taiwan

Mediacorp and entertainment agency Catwalk Taiwan will now be co-managing the Ajoomma actress’ overseas projects.

You just might see more of Hong Huifang in shows in China, Hong Kong and Taiwan

Ajoomma lead actress Hong Huifang (Photo: Alvin Teo)

After making waves as the titular lead in the Golden Horse Awards-nominated Ajoomma, we might just see more of actress Hong Huifang in international shows.

Mediacorp announced a collaboration with entertainment and fashion agency Catwalk Taiwan to co-manage the Singaporean actress’ commercial and production projects in China, Hong Kong, Macau and Taiwan.

The Celebrity Agency (TCA), Mediacorp’s artiste management arm, will still handle Hong’s acting engagements in Singapore.

“I’m thrilled to embark on this new chapter in my career. This partnership presents an incredible opportunity for me as an actress, and I’m ready to work hard, embrace new challenges, and make the most of every opportunity that comes my way,” said Hong on signing up with Catwalk Taiwan.

“We believe Hui Fang’s talents will resonate with a broader audience, and look forward to supporting her as she takes on new and exciting projects as she continues to do us proud,” said Ivy Low, head of TCA.

“This collaboration with Catwalk Taiwan is a further testament to Mediacorp’s unwavering commitment in providing our artistes with the flexibility and opportunities to succeed regionally and beyond.”

Hong also posted the news on Instagram, saying: “Today I am really happy to announce the partnership between TCA and Catwalk Taiwan (Kaiver Group) that allows me to expand overseas markets! I am grateful and looking forward to another peak of my acting career.”

Hong first gained popularity in the local drama Samsui Women in 1986 and subsequently appeared in many shows, such as The Price Of Peace, While You Were Away, Hello From The Other Side, Strike Gold, among others. She has also won for Best Supporting Actress twice at the Star Awards, for The Price Of Peace in 1997 and The Shining Star in 2006.

She made her film debut in Jack Neo’s That One Not Enough in 1999 and her most recent movie, Ajoomma, saw her bagging the Best Actress award at the Asian World Film Festival and landing a nomination for Best Leading Actress at the Golden Horse Awards in 2022.

Source: CNA/mm