Jeanette Aw opens chocolate pop-up booth in Nagoya, sells out of products on opening day
The award-winning actress is selling her signature What The Fudge brownies, and Japan exclusives like bonbons and a Japan-only orange flavoured brownie.
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Big smiles and snaking queues. Singaporean actress Jeanette Aw tasted sweet victory at her first chocolate pop-up booth of her patisserie brand Once Upon A Time in Nagoya, Japan on Tuesday (Jan 16).
The 44-year-old shared an Instagram reel of the opening day where she was seen putting up a “sold out” sign. In her caption, she wrote: “Such a humbling experience. I’m so grateful.”
In an Instagram Story, she shared: “This is the biggest event in Japan so I really didn't know what to expect. I've been working on this for two years and there were challenges along the way. Today is the launch day in Nagoya. Finally.”
"'Sold out' means so much to me. It also made me a little emotional."
Her manager Pauline Soh, also posted a video, showing the award-winning actress shed tears of joy as she said she was “happy”.
Jeanette’s booth, which sells bonbons and brownies, was part of a 28-day chocolate fair called Amour du Chocolat, located on the 10th floor of the JR Nagoya Takashimaya department store, which will run until Valentine’s Day.
Her next stop is Osaka, on the 9th floor of Hankyu Umeda Main Store, according to her Jan 19th Instagram post. After that, she will head to her final stop – Tokyo.
Jeanette said in an interview with 8days.sg that she worked closely with a Japanese pastry chef to create Japan-exclusive treats for her pop-ups. These treats are chocolate bonbons and a new rendition of her famous What The Fudge brownies – a special Japan-only orange flavoured brownie, retailing for 3,456 yen (S$31).
“He’s a fantastic chef and I’m so happy with what he’s done so far. The recipe and product are as close to what I like them to be,” Jeanette told 8days.sg. She also shared that she was involved in choosing the packaging and marketing materials, which were designed by Japanese graphic designer Naonori Yago.
Once Upon A Time was started in 2021 by Jeanette, who completed a patisserie course at Le Cordon Bleu Tokyo in 2019.
