Crash Landing in Singapore? You’ll be able to spot local places in future K-drama shows
Studio Dragon, the South Korean production house behind Crash Landing On You and Goblin, will feature Singapore as a backdrop in their shows thanks to a memorandum of understanding signed with the Singapore Tourism Board.
K-dramas like Crash Landing On You, Hollywood rom-coms like Pretty Woman, and even Disney animations like The Little Mermaid influence how women view love, romance and relationships. (Photo: AFP/Handout)
Imagine watching a hit K-drama series and recognising certain parts of Singapore in the background.
That is set to happen hopefully in the not-too-distant future because of a memorandum of understanding (MOU) that was signed between the Singapore Tourism Board (STB) and Studio Dragon, one of South Korea’s leading production companies, on Tuesday (Dec 8).
Under the three-year partnership, which was announced on Wednesday, Studio Dragon will produce K-dramas that feature Singapore as a backdrop to promote the Lion City as a destination in South Korea and other regions. This will take place once travel restrictions ease.
Studio Dragon is the production house behind such hits as Crash Landing On You, Goblin and Guardian: The Lonely And Great God.
STB will play an advisory role to determine which locations, products and cultures to be featured and the two parties will also work together on joint marketing and promotional activities related to the dramas filmed here.
According to the Wednesday press release, South Korea is an important source of tourists for Singapore. We received approximately 646,000 South Korean visitors last year, a 3 per cent increase over 2018.
Said STB chief executive Keith Tan: “Korean dramas are immensely popular around the world, and we hope this will generate more interest and conversations about Singapore. We are confident that this partnership will help to boost the recovery of our tourism sector and inspire more people to visit Singapore when the time is right”.
