Katy Perry, NCT Dream headlining virtual concert for Lazada’s birthday party
The show on Friday (Mar 26) will also include Singapore artistes Jasmine Sokko and Nathan Hartono.
It’s Lazada’s ninth birthday and to celebrate, the e-commerce platform is throwing a Super Party, complete with a virtual concert, a livestream game session and lots of shopping deals.
Headline acts Katy Perry and K-pop group NCT Dream will kick things off on LazLive, Lazada’s in-app livestreaming channel, at 9.30pm on Friday (Mar 26) with a medley of chart-topping hits. Perry is known for her hits such as Roar and Firework while NCT Dream is reportedly working on a new album aimed at an April release.
After their segments, fans will get to watch local artistes Jasmine Sokko and Nathan Hartono, beatboxer Dharni Ng, rapper Fariz Jabba and stand-up comedian Sharul Channa, with 987 DJs Sonia Chew and Joakim Gomez hosting.
The countdown concert is the run-up to Lazada’s Surprise Birthday Sale, which will take place at midnight on Mar 27.
That’s not the only music-themed event to take place, though. From now until May 1, you can also catch a roster of K-pop bands making virtual appearances on LazLive every Saturday at 8pm. AB6IX is up on Mar 27, Weeekly on Apr 3 and Loona on Apr 10.
These events mark an ongoing series of content-commerce collaboration between Lazada and Mediacorp.
And what’s a sale event without good deals? Lazada shoppers can expect discounts of up to 90 per cent across more than 200 stores from 12am-2am on Mar 27, with flash vouchers popping up during that time.
And from now till Mar 26, shoppers can put down 10 cents or S$1 for a chance to win the goodie of the day, which includes a Samsung A7 tablet and a home karaoke set.