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CNA Lifestyle

This Kipling x Coca-Cola bag collection saves 272,129 plastic bottles from landfills

From bottle to backpack, Kipling collaborates with Coca-Cola to create responsibly designed bags made from recycled 500ml bottles.

This Kipling x Coca-Cola bag collection saves 272,129 plastic bottles from landfills

Kipling X Coca-Cola bag collection (Photo: Kipling Singapore)

Determined to lighten its carbon footprint on the planet, accessories brand Kipling has partnered with Coca-Cola for a unique collection that features sustainable and responsibly designed bags.

Kipling X Coca-Cola bag collection (Photo: Kipling Singapore)

Best known for its use of crinkled nylon, adorable monkey mascots and 90s throwback nostalgia, the Belgian brand has been steadily committed to re-imaginging their designs, rethinking the materials used and repurposing energy, all in the bid to looking towards more sustainable manufacturing solutions for the future.

For this Kipling X Coca-Cola collection, each model is 100 percent made with durable ripstop fabrics, created by reusing recycled 500ml PET bottles.

Kipling X Coca-Cola bag collection (Photo: Kipling Singapore)

By doing so, the equivalent of 272,129 PET (polyethylene terephthalate) bottles have been kept out of landfills, saved from the waste stream and turned into Kipling bags.

Kipling X Coca-Cola bag collection (Photo: Kipling Singapore)

This collection collaboration also does not compromise on the design. It echoes the famous Coca-Cola colour palette of red and white through Kipling’s classic best sellers and iconic models, from the Seoul backpack to the iconic Art M.

Kipling X Coca-Cola bag collection (Photo: Kipling Singapore)

“Design provides a unique, yet challenging opportunity to rethink the impact we want to have on our planet’s valuable resources,” said Denielle Wolfe, Global Vice President, Product and Design for Kipling, in a press statement. “Quality, timeless design and utility are all things we need to factor in if we want to make a positive contribution. We know there is no easy answer, but we are committed to doing more.”

The Kipling X Coca-Cola collection is available at all Kipling stores and e-stores till Feb 28.

Source: CNA/gl

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