Skip to main content
Hamburger Menu Close


CNA Lifestyle

Korean actress Son Ye-jin says ‘I do’ to Hyun Bin – in a Philippine TV commercial

The Crash Landing On You stars appear in their first commercial together since confirming their dating status on Jan 1.

Korean actress Son Ye-jin says ‘I do’ to Hyun Bin – in a Philippine TV commercial

Korean stars Hyun Bin and Son Ye-jin. (Photo: Netflix)

South Korean stars Hyun Bin and Son Ye-jin dropped a new TV commercial for Smart Communications, a wireless communications company in the Philippines on Valentine’s Day (Feb 14).

The commercial takes inspiration from the storyline of hit drama Crash Landing On You which stars the couple as lead characters North Korean Captain Ri Jeong-hyeok and South Korean heiress Yoon Se-ri.

The one-minute commercial starts off showing the couple in search of each other and when they eventually reunite, Hyun Bin asks, “Do you believe this is possible?”

To which Son replies, “I do.”   

Hyun Bin and Son Ye-jin joined the Filipino telco as ambassadors in June and August respectively. Their Filipino fans have been clamoring for the pair to appear together in a commercial.

“The wait is over for all of us K-fans who have been wishing for Hyun Bin and Son Ye-jin to be together again. We heard your clamor, and we read all your #InSmartWeTrust posts so we knew this was inevitable,” said Jane Basas, Smart’s SVP and Head of Consumer Wireless Business.

“We had to make this happen. You are all part of this sweet journey, and we owe this to you, our dear subscribers. Enjoy,” she added.

Hyun Bin and Son Ye-jin confirmed their relationship status on Jan 1.  

Hyun Bin is currently filming the sequel to Confidential Assignment, while Son Ye-jin’s Hollywood debut for the movie Cross has temporarily been delayed due to the pandemic.

Source: CNA/yy