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Are you a content creator in Singapore? The Pinwheels awards now open for entries

The inaugural awards organised by Mediacorp and supported by YouTube celebrate local content creators, with categories spanning food and fashion to gaming.

Are you a content creator in Singapore? The Pinwheels awards now open for entries

The Pinwheels awards celebrate excellence in local digital content creation. (Photo: iStock)

Put your best footage forward for Mediacorp’s inaugural The Pinwheels awards. In conjunction with YouTube and Singtel, the media network’s newest accolade invites local video content creators to submit their YouTube productions across 12 different categories.

Akin to the global Streamy Awards, The Pinwheels follows Mediacorp’s recent appointment as Singapore’s first official YouTube Multi-Channel Network. 

“We hope that The Pinwheels will serve to inspire and encourage all video creators in Singapore to continue raising the bar,” said Mediacorp’s Chief Commercial and Digital Officer, Parminder Singh. “With strong support from the creator community, The Pinwheels is an exciting step towards putting Singapore on the world map of content creation.”


Both experienced and aspiring content creators are welcome to submit their YouTube video entries from now until a minute before midnight on Dec 12, 2021. 

Video entries can be submitted in one or more of the following categories:

  1. Best Food Recipe
  2. Best Beauty & Fashion
  3. Best Lifestyle
  4. Best Comedy/Drama
  5. Best Micro-documentary/Non-fiction
  6. Best Podcast/Commentary
  7. Best Tech/Gaming
  8. Best Collaboration
  9. Most Popular Video
  10. Most Social Good Video
  11. Content of the Year
  12. Most Innovative Video

Of the 12 categories, 10 will be evaluated by a panel of industry professionals. The remaining two categories – Most Popular Video and Content of the Year – will be evaluated from a combination of judges’ scoring and public votes. 

In addition, Mediacorp will be curating nominees for the Content Creator of the Year category, with the award going to the creator who has made an important impact within the local YouTube scene in the last two years.

Submitted videos must have been produced in Singapore for the Singapore market and uploaded on YouTube between Nov 1, 2020 and Oct 30, 2021. Applicants must be Singaporeans or permanent residents.

To submit your entry and for more information, visit

Source: CNA/sr