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Luxury brand Fendi names actress Song Hye-kyo as its first Korean ambassador

The actress also took to Instagram to share photos of her Harper's Bazaar Korea cover shoot featuring the Italian luxury brand's Spring 2021 collection.

Luxury brand Fendi names actress Song Hye-kyo as its first Korean ambassador

(Photo: Instagram/kyo1122)

K-drama series that will see her reuniting with her Descendants Of The Sun screenwriter Kim Eun-sook, the 39-year-old has also just been named Fendi’s first Korean ambassador.

According to Korean entertainment website Soompi, the Italian luxury brand made the announcement on Monday (Feb 15).

In the same report, a source from Fendi revealed why they chose the Korean superstar: "Song Hye Kyo is this generation’s icon of a beauty that embodies gentleness, strength, and a confident attitude. She goes well with the values that Fendi appreciates."

On Instagram, Song posted photos from her Harper’s Bazaar Korea March 2021 cover shoot, all of which feature Fendi’s Spring 2021 collection.

In the magazine’s interview, the actress shared that she never stops pushing herself to go out of her comfort zone.

"Although things look fancy on the outside when I’m abroad working with respectable directors and actors, it wasn’t easy being in their culture with imperfect language skills,” she said. “However, I think that I walked down a good path, because I never participated in anything that someone pushed me to do. Rather, it’s always because I’ve wanted to do it. Nevertheless, it is still lacking.  Acting gets harder, the more I do it.”

She added, “As I age and take on older roles, I know that more expectations come with it. I used to think that acting would get easier when I get to my thirties, but I think I was more comfortable then. It gets harder and harder, and I still have a long way to go.”