Ticketmaster cancels Taylor Swift concert ticket sale citing high demand
The ticketing company said in a statement that two million tickets to The Eras tour next year were sold during presales on Tuesday, the most tickets ever sold on the platform in a single day.
Online ticketing company Ticketmaster said in a tweet it has cancelled Friday's sale of tickets for pop star Taylor Swift's The Eras Tour due to high demand and insufficient inventory.
Shares of Ticketmaster parent Live Nation Entertainment Inc shares fell as much as 2.9 per cent to US$71.85 following the tweet on Thursday (Nov 17).
The online ticketing company faced Democrat US senator Amy Klobuchar's scrutiny over sales practices after its website crashed Tuesday morning as millions of fans looking to buy seats for Taylor Swift's first tour in five years caused periodic outages and long wait times stretching up to three hours.
The ticketing company said in a statement on Thursday that two million tickets to The Eras tour next year were sold during presales on Tuesday, the most tickets ever sold on the platform in a single day.
Questions remain about how remaining tickets – and how many – would be sold. But Ticketmaster said about 1.5 million fans who had gone through an early verification process – called Verified Fan – were invited to purchase tickets and the remaining 2 million were placed on a waiting list.
A company representative said Ticketmaster is not involved in ticket resales for Swift's shows.
Ticketmaster said that the site was overwhelmed both by real people and bot attacks resulting in unprecedented traffic on their site. The statement said about 15 per cent of interactions with the site had problems, including errors that caused people to lose tickets after they had waited in an online queue.
"While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on," the company statement said.
The 52-date Eras Tour kicks off on Mar 17 in Glendale, Arizona, and wraps up with five shows in Los Angeles ending on Aug 9. International dates will be announced as well. It’s Swift’s first tour since 2018.