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Tripadvisor launches #LoveYourLocalSG to support businesses affected by COVID-19

The initiative includes a microsite that features takeaway and delivery promos from various partners.

Tripadvisor launches #LoveYourLocalSG to support businesses affected by COVID-19

The microsite of Tripadvisor's new #LoveYourLocalSG campaign. (Photo: Tripadvisor)

Tripadvisor has launched a new initiative in Singapore to help local businesses that have been affected by the coronavirus pandemic.

Called #LoveYourLocalSG, the advocacy campaign includes a microsite that features takeaway and delivery promotions from partners like Burpple, Chope, Shopback GO and Shopee.

It will also include a new takeout and delivery tool, which allows restaurant owners to mark out their restaurants that can provide the service. There’s also a new gift card function which owners can use to offer gift cards as an option on their Tripadvisor listing.

To spread awareness, Tripadvisor has partnered up with local influencers, celebrities and industry leaders to spotlight local businesses who have come up with creative solutions to engage customers during this period.

With more than eight million business worldwide on its roster – of which 20,000 are in Singapore – “we know that we need to be here for the industry,” said Jane Lim, vice president for business operations and strategy for Asia Pacific.

 “Most of them are having a tough time during this crisis and Tripadvisor is committed to doing everything we can by rallying our community and partners. Today’s announcement is just the first in a series of initiatives we are launching to support the industry,” she added.

Lim also said that Tripadvisor would be launching programmes for their hotel and experience partners as well.

Tripadvisor says it will also be supporting social initiatives by the National Volunteer and Philanthropy Centre (NVPC), and Shopee.

The first is Eat For Good by NVPC’s Company Of Good, where participating F&B businesses offer pay-it-forward meals for vulnerable community groups. Meanwhile, Shopee’s Lend A Hand, If You Can campaign also aims to help the vulnerable, with users purchasing essentnial items and goods.

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Source: CNA/mm