Louis Vuitton turns Seoul bridge into massive runway for its first Pre-Fall show
The audience for Louis Vuitton's first South Korea show included a mix of K-pop stars including Taeyeon from Girls' Generation, members of Le Sserafim and Yeji from ITZY and celebrities like Chloe Grace Moretz, Jaden Smith and Squid Game director Hwang Dong-hyuk.
Louis Vuitton Pre-Fall 2023 show in Seoul, South Korea. (Photo: AP/Lee Jin-man)
Louis Vuitton transformed a bridge spanning the Han River into a massive runway for its latest collection Saturday (Apr 29).
The audience for Louis Vuitton's first South Korea show included a mix of K-pop stars including Taeyeon from Girls' Generation, members of Le Sserafim and Yeji from ITZY and celebrities like Chloe Grace Moretz, Jaden Smith and Squid Game director Hwang Dong-hyuk.
The show opened with a burst of traditional Korean music before the lighting changed and cast the bridge in an eerie blue.
Global luxury brands have been keen recently to expand into South Korea with the rise of K-pop music and global interest in the country's film and television projects.
