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Christmas gift shopping? 6 women-owned indie businesses worth supporting in COVID-19 times

Order anything from diamond jewellery to a jar of chilli from these businesses via WhatsApp. 

Christmas gift shopping? 6 women-owned indie businesses worth supporting in COVID-19 times

Two businesses you can support this Christmas by ordering their products via WhatsApp: Small-batch granola brand Nommish and retailer The Bag Creature. (Photos: Instagram/Nommish, The Bag Creature)

It’s been a tough year for many independent businesses in Singapore. If you’re looking for little ways to support some during these pandemic festive season, why not consider these six female-led businesses, all of whom you can simply reach out to via WhatsApp.


(Photo: Instagram/thebagcreature)

Those who love trekking and other outdoorsy activities can pay a visit to The Bag Creature, a retailer in Joo Chiat that stocks bags for "adventurous souls", by independent labels. It's also the exclusive distributor for brands like Chrome Industries and Topo Designs. Order here.


(Photo: Instagram/chilli_tan)

Chilli Tan, run by Dione Tan, is a business born out of a family-favourite chilli paste made by Dione's dad. The paste comes in two flavours – original and "fragrant sesame" –  and can be used as a marinade, dip or sauce, with fans seen pairing it with dishes like bak chor mee, fish soup, fried bee hoon and even criss-cut fries. Order here.


If there's someone you're thinking of proposing (or apologising) to, go down to the Daughters Diamonds store at The Paragon shopping mall, which saw a 50 per cent drop in foot traffic this year. The brand is founded by local entrepreneur Sarah Ng, who noticed a lack of jewellers catering to a young audience's need for modern, customisable designs, and is passionate about increasing transparency within the diamond industry.

Jewellery includes rings, earrings and necklaces ranging from an 18k rose gold diamond-studded pendant in the shape of a dove for S$580 to a double-strand necklace costing nearly S$30,000. Alternatively, order here.


Valerie Seet and her sister wanted to keep their mother Alice active after she stopped working, so they suggested that she turn her knitting hobby into a business. Today, Every Knitted Thing sells adorable accessories such as coasters that look like oranges and fried eggs, and pizza-shaped purses. Order here. 


(Photo: Instagram/feelingnommish)

If you like granola, check out Nommish, hawking five flavours including tropical coconut, matcha berry and speculoos in two sizes starting at S$9 per pack. Order here. 


Know someone with a major sweet tooth? Sweet Surprises, founded by sisters Ifra Hassan and Thara Hassan, put together these crazy-looking themed boxes chock full of chocolates and sweets – just look at their pink ombre box of chocolate-coated strawberries.

They also make "smash boxes", with cakes you can smash with a mallet to reveal a bunch of loose candies and chocolates or even a little surprise gift of your own choosing. Order here.

CNA Women is a section on CNA Lifestyle that seeks to inform, empower and inspire the modern woman. If you have women-related news, issues and ideas to share with us, email CNAWomen [at]

Source: CNA/hs