CNA Lifestyle launches new Women section focusing on female voices, interests
Readers can look forward to learning about such topics as financial literacy and investment; health; family and wellness; beauty and fashion; as well as commentaries on broader socio-cultural issues that impact women.
Women who are looking for news and views on topics that are important to them – such as personal health, finances, wellness and workplace issues – need look no further.
Mediacorp announced on Wednesday (Jun 2) that CNA Lifestyle has launched a new content section dedicated to women age 25 years and above.
CNA Women caters to female audiences with articles that provide informative, inspiring and empowering perspectives on matters that are relevant to women in different life stages.
Readers can look forward to longer-form profiles on prominent personalities, in-depth features, self-help advice and more as the content delves into topics such as financial literacy and investment; health; family and wellness; beauty and fashion; as well as commentaries on broader socio-cultural issues that impact women.
According to Mediacorp Chief Commercial and Digital Officer Parminder Singh, “CNA Women builds on the established appeal of the CNA Lifestyle brand to offer a distinctive perspective on women’s issues. We recognise the needs of discerning women readers to have a deeper engagement on topics that are contemporary and reflect their needs and aspirations. We hope to facilitate such dialogues by working closely with our partner brands”.
UOB is one such partner working with CNA Women to produce a miniseries on financial literacy for women, which runs from June to December. The series will explore the multi-faceted relationship women have with money and how they can tap financial tools to support them across different stages of their lives.
CNA Women will also offer opportunities for partners to tap Mediacorp’s omnimedia capabilities to create and customise brand campaigns that will resonate with different female segments.
Brands will be able to explore partnerships through thematic women-centric features and videos as well as sponsored beauty and fashion spreads. One current example is Mediacorp’s ongoing partnership with SK-II.
Branded stories may also be created under the umbrella of Squad, a video series hosted by Mediacorp personalities and helmed by Brand Studio, Mediacorp’s content marketing arm.