Face masks become latest trending accessory at Paris Fashion Week show
Designer Marine Serre of the Futurewear fashion label sent several models down the runway in a variety of face masks.
Japanese model Akimoto Kozue sporting a Marine Serre mask done in collaboration with Airinum during Paris Fashion Week 2020. (Photo: Instagram/akimoto_kozue)
With Paris Fashion Week pushing forward amid the COVID-19 outbreak, one rather timely accessory has made its runway debut: face masks.
At the show on Tuesday (Feb 25), French designer Marine Serre sent several models down the runway in a variety of face masks including several knit pieces, according to the Hollywood Reporter.
Serre, who founded the Futurewear label in 2017, has worked with the likes of Alexander McQueen, Dior and Balenciaga, and she won the LVMH prize just one year after graduating from La Cambre Mode(s) Belgian Fashion Design Academy.
Several influencers and models have taken to the masks, with Japanese model Kozue Akimoto and Dutch influencer Romy D’Fonseca among those seen wearing the protective gear.
In a social media post on Friday (Feb 28) that featured a photo of herself wearing the mask, D’Fonseca explained that they were a collaboration with Airinum, and will be made available online next week.
Airinum posted a photo of the product on Instagram with the caption: “Launching soon…”
A representative for Airinum told the Hollywood Reporter that the project was in development even before the outbreak, and more details will be available on Mar 1.
The brand seems to have garnered some high-profile fans, with Gwyneth Paltrow recently posting a photo of herself in an Airinum face mask.
Serre is no stranger to this particular accessory, having previously launched an anti-pollution mask in Nov 2019, a collaboration with French filtration brand R-PUR.
