Mediacorp’s radio reach hits 3.9 million listeners weekly: Nielsen survey
Mediacorp's radio stations also recorded substantial gains across various key audience segments.
Mediacorp owns eight out of Singapore's top 10 radio stations. (Photo: Unsplash)
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Mediacorp, Singapore's national network, has recorded breakthroughs in its radio reach and engagement across multiple platforms.
Its radio reach – measured by the total number of unique, unduplicated radio listeners – grew to a record 3.9 million listeners weekly and achieved substantial gains across several key audience segments, including PMEBs (professionals, managers, executives and businessmen), women aged 15 and above, as well as youth aged between 15 and 34.
These findings are based on the latest Nielsen Radio Survey conducted from August to October 2023, which tracked radio listenership via diary recordings by 2,034 adults aged 15 and above, with the results weighted by age, sex and race to be representative of the Singapore population.
Mediacorp’s digital radio network also achieved great success, with an 8.6 per cent increase in melisten audio streams (to almost 70 million) and a 40 per cent surge in monthly podcast downloads, hitting 1.4 million.
Across social media platforms like Facebook, Instagram and TikTok, Mediacorp’s radio stations have witnessed a 23 per cent increase in followers, with its top three stations, Yes 933, 987 and Oli 968, making up a cumulative 1.3 million followers.
Mediacorp commands 82.2 per cent of the radio market share and owns eight out of Singapore’s top 10 radio stations.
In a press statement, Mediacorp's Chief Customer & Corporate Development Officer Angeline Poh said: “Mediacorp is constantly looking to redefine audio entertainment, transcending traditional broadcasting to create a holistic lifestyle experience that is seamlessly integrated into the daily lives of our audiences. Our record growth in digital engagement stands testament to this commitment, and our success in digital innovation, from interactive livestreams to on-demand podcasts, is reshaping how we interact with our audiences.”
She added: "As we continue to evolve and lead in this dynamic landscape, we remain dedicated to delivering content that entertains, informs, and inspires our audiences.”
