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A beauty guide for pregnant women: How to deal with stretch marks, acne and more

While pregnancy brings immense joy to mums-to-be, there are also challenges as the body experiences numerous changes. Here’s how to bring out the best in your pregnancy beauty.

The much-talked about “glow” that pregnant women are known to sport often overshadows the issues that an expectant body may experience throughout pregnancy.

With increased blood flow and surging hormones, both good and bad changes can happen to the body as it evolves to support the growing baby.

The main causes of these changes are the hormones oestrogen and progesterone. These are important for the development of the baby but, unfortunately, these can also wreak havoc on the physical appearance of the mum-to-be.

Thankfully, there are ways to alleviate the issues. But it’s crucial to remember that each pregnant woman has a different experience – while some coast through their pregnancy with little to complain about, others have more to deal with. The trick is finding what works for you and meets your needs.

According to dermatologist Dr Wang Yi Shi of W Skin and Laser Clinic, the most common conditions that can aesthetically affect a pregnant woman are hyperpigmentation, itchy skin or eczema around the lower abdomen, stretch marks and acne. While a lot of these issues are temporary, some such as stretch marks, can be permanent.

To help you along the journey, here’s how to deal with the issues and some tips to get you feeling your best.  


(Photo: Unsplash/Catalina Johnson)

“Some women may develop acne outbreaks during pregnancy. I see this more commonly during early pregnancy,” explained Dr Wang 

“The cause is postulated to be due to the hormonal changes that take place during pregnancy which may stimulate the oil glands on the face to become more active.” To combat this, she suggested regular cleansing, topical antibiotic gels, and topical salicylic acid preparations.

Lily Kew, founder of skincare brand Kew Organics, added that breakouts can happen due to an increase in sebum that causes clogged pores. She advised to go easy on the makeup if this happens. 

“Makeup suffocates your skin, clogs your pores and cause even more breakouts, dullness, uneven skin tone, pigmentation and sensitivity. It also causes further irritation and deterioration to already sensitive skin,” she said. 

READ: Suffer from adult acne? The solution might be to mask those angry zits away


(Photo: Unsplash/Avto Tsakadze)

Pigmentation issues, such as melasma (also known as chloasma or pregnancy mask), can happen as hormones push the skin's pigment cells into overdrive. “Pregnancy mask, which all expectant mothers dread, is fortunately rare,” said Grace Tay, a senior trainer at Clarins.

“It can appear in the fourth or fifth month of pregnancy, in the form of irregular pigmentation marks on the face. This is a purely hormonal phenomenon and should not cause undue concern as it disappears gradually after the birth.”

To prevent melasma, Dr Wang advised limiting sun exposure and using a sunscreen of minimum SPF 30. She also highlighted that women may develop “linea nigra”, a brownish line or streak along the central abdomen, but this disappears gradually after pregnancy.

READ: How to achieve a brighter complexion when your skin is looking dull


As the baby grows and the abdominal girth expands, the skin around the lower abdomen may also start to get itchy and eczema may occur. To help alleviate this, Dr Wang advised using a gentle skin cleanser and to moisturise frequently. She said: “If the skin is still itchy in spite of these measures, seek a doctor's advice. A doctor can prescribe topical medicated ointments to treat the eczema.”

READ: That facial soap bar might be better for your skin than liquid cleansers

STRETCH MARKS (Photo: Unsplash)

Of course, there’s the much-feared stretch marks. These happen as the abdomen dramatically increases in size leading to the tearing of the dermis (middle layer of the skin). Dr Wang said: “Developing stretch marks with pregnancy is inevitable. It can be minimised to a certain degree by using moisturisers regularly throughout the pregnancy to keep the skin around the abdomen soft and supple.”

Tay added that the best weapon against stretch marks is prevention and preparing the skin by making it twice as supple and more resistant. 

“Once stretch marks have appeared, they are impossible to get rid of but they can be diminished over time. To keep the skin supple, apply a moisturiser or tonic.” She also recommended exfoliation once or twice a week to rid the skin of impurities, and encouraging cellular renewal to make the skin firmer and more receptive to body care products applied afterwards.

READ: Myth busting: Why pregnant women develop dark patches on the face


(Photo: Unsplash/Alexandra Gorn)

Hormonal changes can also sometimes cause excessive hair loss or even hair thickening during pregnancy. Most changes in hair growth return to normal after birth and the best way to deal with these changes is to ensure that you change your haircare products according to your needs.

As for colouring the hair, Dr Wang said: “It’s not absolutely necessary to avoid hair colouring when pregnant. However, hair dyes do contain fairly strong chemicals, some of which can cause allergic reactions. Hence, I generally will advise people with sensitive and itchy scalps or broken skin on their scalp to avoid colouring their hair.”

READ: Is that face mask causing your sensitive skin to break out? A doctor's helpful tips


(Photo: Unsplash/Ignacio Campo)

  • Rest up

Get at least eight hours of sleep. Rest is vital for the pregnant woman as it allows the stressed body to relax and helps to boost the mum-to-be’s immune system. To soothe tired legs, massage them lightly before you head to bed and sleep with your legs slightly raised.

  • Drink enough water

Drink at least eight glasses of water a day to flush out toxins and help support your body as it undergoes various changes. 

  • Eat well

Don’t skip meals as your body needs as much nutrition as it can get. If you always feel the need to snack, divide your meals into smaller ones and eat regularly throughout the day.

  • Protect against the sun

Use a sunscreen to protect against harmful UVB and UVA rays which can encourage pigmentation issues.  

  • Choose products wisely

Kew advised avoiding products that feature too many chemicals, toxins, artificial fragrances and dyes, preservatives and carcinogenic ingredients, but instead to embrace clean, non-GMO, natural and organic products.

She said: “Be wary of toxins, chemicals and harmful ingredients seeping into our body system via the skin, even more so for pregnant women.”

When it comes to ingredients to avoid, Dr Wang cautioned against using topical products that feature tretinoin and hydroquinone.

READ: Worried about gravity taking a toll on your bust? Take these preventive steps

  • Less makeup

If hormonal changes are causing your skin to react, wear less makeup. “Free your skin from all the harmful chemicals and toxins because makeup suffocates your skin, clogs your pores and cause even more breakouts, dullness, uneven skin tone, pigmentation and sensitivity,” says Kew who ditched make-up during her two pregnancies.

  • Exfoliate

Once or twice a week, gently exfoliate the skin on your face and body to eliminate dead surface skin cells and impurities, and help your skin better absorb the other products that are applied after.

  • Treat yourself

Take yourself away from the stress by indulging in a pampering treatment at home or at the spa. But if you’re booking yourself a facial or body massage, be sure to let the salon or therapist know that you’re pregnant.

READ: Ladies, here are the best skincare products to remove those pesky age or sun spots


BIO OIL, S$15.90 (60ML)

(Photo: Bio Oil)

This blend of vitamins A and E, calendula, lavender, rosemary and chamomile oils, suspended in a unique oil base, helps to prevent and eliminate stretch marks.


(Photo: Sephora)

Fight acne and prevent new breakouts from forming with a combination of salicylic acid, niacinamide and oil-regulating ingredients. Available at Sephora.

READ: Zoe Tay’s makeup artist on how to look younger than you really are


(Photo: Lancome)

Featuring French beech bud extract and grapeseed oil, this pioneering bi-phase formula fuses two essences combined in a unique 97/3 ratio to nourish and boost the skin’s vitality.  


(Photo: Clarins)

A set of must-have pregnancy products, which also includes the Body Partner Stretch Mark Expert, Tonic Body Treatment Oil and the book Pregnancy, The Most Beautiful Days Of Your Life.

KEW ORGANICS CLEAR SKIN HYDRA DELUXE FACIAL, S$170 (S$88 for new customers) (90mins)

A relaxing treatment to unclog pores, hydrate the skin and give it a radiant glow using organic skincare products.

Source: CNA/yy