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KrisFlyer celebrates 25 years of elevating members’ experiences with exclusive miles promotions

The loyalty arm of the Singapore Airlines Group commemorates its evolution from a frequent flyer programme into a versatile lifestyle rewards programme. 

KrisFlyer celebrates 25 years of elevating members’ experiences with exclusive miles promotions

KrisFlyer is commemorating its 25th anniversary by rewarding its members with an enticing range of promotions. Photos: KrisFlyer

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The name KrisFlyer is often synonymous with images of flights and travel experiences but the rewards programme of the Singapore Airlines Group has come a long way since its inception in 1999.

Initially conceived as a frequent flyer programme for individuals to earn and redeem miles with Singapore Airlines (SIA) and partner carriers, KrisFlyer has evolved into a multifaceted lifestyle rewards programme. Its diverse offerings span both flight and non-flight activities, catering to the varied interests and aspirations of its members. To celebrate their 25th anniversary this year, KrisFlyer presents a broad selection of enticing promotions designed to elevate members’ explorations.

REWARDING EXTRAORDINARY EXPLORERS

KrisFlyer is the rewards programme for flight carriers SIA and its sister airline Scoot, as well as Kris+, KrisShop and Pelago. This all-encompassing scope allows members to earn and redeem rewards while engaging in a variety of experiences, be it dining, shopping or travelling.

For the avid traveller planning a weekend getaway or that long-awaited winter holiday, flying with SIA and Scoot brings numerous perks. Members can earn miles on flights, which can be leveraged to enhance future travels, such as offsetting the cost of tickets and additional baggage allowance, securing coveted upgrades and selecting your desired seat.

KrisFlyer members can also tap on Pelago, a travel experiences platform by Singapore Airlines, to gain access to a broad spectrum of activities at home and abroad. These range from cocktail-making masterclasses and entry to iconic attractions in Singapore to thrilling escapades in destinations such as Japan, Australia, Thailand and the United States. In addition to special deals, members can earn three miles for every S$1 spent and redeem miles through the platform, making it ideal for keen explorers who want to be rewarded as they see the world.

Even when not jetting off to the next destination, members stand to gain from engaging in new experiences. Whether it’s relishing novel flavours at a Michelin-starred restaurant, shopping for a fresh wardrobe or pampering yourself with the latest wellness treatment, lifestyle rewards app Kris+ helps elevate your experiences. The app offers members attractive promotions and rewards, as well as the opportunity to earn up to nine miles for every dollar spent at a wide range of partners in Singapore, with expansion to Melbourne and Sydney, Australia already in the works. These miles can be used to offset everyday expenses across various dining, retail and entertainment outlets.

Another way to earn and redeem miles while indulging in exclusive offers and rewards is through KrisShop. Here, you’ll find everything from the latest fashion looks and smart electronics to beauty products, premium spirits and wines. Aside from international names like Bacha Coffee, Garmin, Hibiki and Laneige, KrisShop offers a selection of local labels such as skincare company Skin Inc, design studio Onlewo and artisanal fragrance purveyor Scent by Six – perfect for those seeking something extraordinary.

EXCLUSIVE ANNIVERSARY PROMOTIONS FOR MEMBERS

As part of its 25th birthday celebrations, KrisFlyer has lined up exclusive offers throughout the month of February, which allow members to accumulate and redeem miles at special rates.

Not to be missed is the opportunity to earn 50 per cent bonus miles on SIA flights across all cabin classes – booked between Feb 1 and Feb 10, 2024 – for travel between Jul 1 and Nov 30, 2024. Furthermore, members who book and pay for their flights with a Mastercard debit or credit card can register for a chance to win 1 million, 500,000 or 250,000 KrisFlyer miles.

The celebration extends beyond flights, with more than 40 limited-time deals available via the Kris+ app. Additionally, members can earn bonus miles on purchases made on KrisShop and Pelago from Feb 1 to Feb 14, 2024.

That’s not all, as from Feb 15, 2024, members can redeem miles at exclusive rates to offset the costs of selected flights, hotels, shopping purchases and experiences with KrisFlyer and its various partners.

Join KrisFlyer in celebrating 25 years of making experiences miles better for its members. Discover all the special promotions unveiled as part of its birthday bash. Not a KrisFlyer member? Sign up now to enjoy these special offers. 

This February marks just the beginning, as KrisFlyer has promised a year full of special offers to delight its members. For the latest updates, follow KrisFlyer on Facebook and Instagram.

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